Thursday, 24 April 2008

Students' Corner: Are you influenced by advertising?


Of course I am. I believe nobody can escape from it. It does not matter how hard you try to avoid advertising: it's everywhere. You could live alone in a cave and you could probably see sometimes advertising aeroplanes crossing the sky. The world we have made is an empire of purchasing and selling, and money is the engine that makes it all move, so it has become the most important thing.

I don't usually watch TV, mainly because I don't like commercials at all: I hate the idea of somebody trying to influence me to make me think that I need things that aren't really necessary in my life. But, anyway, I see lots of banners on the Internet, and there are many advertisements anywhere you look in the street: shops, posters ... Even when you are wearing designer labels, you are publicizing them.

If you don't see advertisements, you don't think you need their products. But once you've seen something and somebody has told you how useful and cool it is, automatically you want to have it. On the other hand, I believe luxurious things attract us someway. I don't know exactly why: maybe when we see that something is expensive, we believe we will be more important if we can buy it. But we don't become important if we get it, we are only more stupid and insecure, because we're trying to give a good image of ourselves to everyone basing it on how much money we have. But that does not define us as a person.





Paloma Prados Ruiz (1º Bach.)